How does assortment affect grocery store choice?

Journal of Marketing Research

Volumn 46, Issue 2, 2009, Pages 176-189

  Briesch, Richard A ^a   Chintagunta, Pradeep K ^a,b   Fox, Edward J ^c  

^a Department of Marketing ^*

^b SOUTHERN METHODIST UNIVERSITY   (United States)

^c UNIVERSITY OF CHICAGO   (United States)

Author keywords

Assortment; Random effects; Retail; Shopping behavior; Store choice

Indexed keywords

EID: 64749113692     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.2.176     Document Type: Article

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