Where did all that money go? Understanding how consumers allocate their consumption budget

Journal of Marketing

Volumn 72, Issue 6, 2008, Pages 109-131

  Du, Rex Y ^a   Kamakura, Wagner A ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

Consumer expenditures; Consumption; Demand system; Household budget allocation

Indexed keywords

EID: 57049143167     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.6.109     Document Type: Article

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