Evolution of strategic sales organizations in business-to-business marketing

Journal of Business and Industrial Marketing

Volumn 25, Issue 5, 2010, Pages 349-359

  Piercy, Nigel F ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Business to business marketing; Customer information; Integration; Marketing intelligence; Sales management; Sales strategy

Indexed keywords

EID: 77953296535     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621011058115     Document Type: Article

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