From marketplace to marketspace: Investigating the consumer switch to online banking

Electronic Commerce Research and Applications

Volumn 10, Issue 1, 2011, Pages 115-125

  Lee, Kuo Wei ^a   Tsai, Ming Ten ^b   Lanting, Maria Corazon L ^c  

^a National Tai Chung Institute of Technology   (Taiwan)

^b NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^c SOUTHERN TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Attitude towards switching; Banking; Behavior intention to switch Online

Indexed keywords

ATTITUDE TOWARDS SWITCHING; BANKING; BEHAVIOR INTENTION TO SWITCH ONLINE; COMPUTER SELF-EFFICACY; FACTOR ANALYSIS; OFFLINE; ON-LINE BANKING; PERCEIVED EASE OF USE; PERCEIVED USEFULNESS; POSITIVE EFFECTS; POTENTIAL EFFECTS; RECOVERY RATE; SUBSTITUTION EFFECT; SWITCHING COSTS; VIRTUAL MARKETS;

MULTI AGENT SYSTEMS; REGRESSION ANALYSIS; SURVEYS; SWITCHING;

COMMERCE;

EID: 79951957014     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2010.08.005     Document Type: Conference Paper

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