Pharmaceutical companies as a source of health information: A pilot study of the effects of source, Web site interactivity, and involvement

Health Marketing Quarterly

Volumn 28, Issue 1, 2011, Pages 57-85

  Kim, Hyojin ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Consumer involvement; Pharmaceutical Web sites; Source credibility; Web site interactivity

Indexed keywords

ADULT; ARTICLE; COMPUTER INTERFACE; CONSUMER HEALTH INFORMATION; DRUG INDUSTRY; FEMALE; HUMAN; INTERNET; MALE; PILOT STUDY; QUESTIONNAIRE; UNITED STATES;

CONSUMER HEALTH INFORMATION; DRUG INDUSTRY; FEMALE; HUMANS; INTERNET; MALE; PILOT PROJECTS; QUESTIONNAIRES; UNITED STATES; USER-COMPUTER INTERFACE; YOUNG ADULT;

EID: 79951890294     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359683.2011.545327     Document Type: Article

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