Understanding the impact of Direct-To-Consumer (DTC) pharmaceutical advertising on patient-physician interactions adding the Web to the mix

Journal of Advertising

Volumn 36, Issue 3, 2007, Pages 137-149

  Choi, Sejung Marina ^a   Lee, Wei Na ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

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EID: 34948815652     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360311     Document Type: Article

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