Direct-to-consumer advertising via the Internet: The role of Web site design{star, open}

Research in Social and Administrative Pharmacy

Volumn 1, Issue 2, 2005, Pages 289-309

  Sewak, Saurabh S ^a   Wilkin, Noel E ^b   Bentley, John P ^b   Smith, Mickey C ^b  

^a Roger Green and Associates   (United States)

^b UNIVERSITY OF MISSISSIPPI   (United States)

Author keywords

Attitude; Attributes of Web site design; Central aids; Cyber promotion of pharmaceuticals; Knowledge acquisition

Indexed keywords

DRUG;

ADULT; ADVERTIZING; ARTICLE; ATTITUDE TO HEALTH; COMPUTER INTERFACE; ESTHETICS; HUMAN; INTERNET; PSYCHOLOGICAL ASPECT; STUDENT;

ADULT; ADVERTISING; ADVERTISING AS TOPIC; ESTHETICS; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; INTERNET; PHARMACEUTICAL PREPARATIONS; STUDENTS; USER-COMPUTER INTERFACE;

EID: 33745946241     PISSN: 15517411     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.sapharm.2005.03.012     Document Type: Article

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