Examination of Gender-role Portrayals in Television Advertising across Seven Countries

Sex Roles

Volumn 64, Issue 3, 2011, Pages 192-207

  Paek, Hye Jin ^a   Nelson, Michelle R ^b   Vilela, Alexandra M ^c  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c TOWSON UNIVERSITY   (United States)

Author keywords

Advertising; Cross cultural research; Gender related Development Index (GDI); Gender role portrayals; Masculinity (MAS) cultural value dimension

Indexed keywords

EID: 79751534130     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1007/s11199-010-9850-y     Document Type: Article

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