Implications of using male and female voices in commercials: An exploratory study

Journal of Advertising

Volumn 31, Issue 2, 2002, Pages 79-91

  Whipple, Thomas W ^a   McManamon, Mary K ^a  

^a CLEVELAND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039486135     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673668     Document Type: Article

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