Product gender perceptions: The case of China

International Marketing Review

Volumn 13, Issue 4, 1996, Pages 40-51

  Milner, Laura M ^a   Fodness, Dale ^b  

^a UNIVERSITY OF ALASKA FAIRBANKS   (United States)

^b UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0642348023     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339610127248     Document Type: Article

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