The effect of social identity cues under incidental ad exposure conditions

Journal of Promotion Management

Volumn 12, Issue 2, 2006, Pages 77-91

  Maldonado, Rachel ^a,b   Muehling, Darrel D ^b,c  

^a EASTERN WASHINGTON UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

^c UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

Advertising; Categorization; Cognitive elaboration; Context; Effects; Group influence; Identity; Information processing; Persuasion; Social influence; Unconscious processing

Indexed keywords

EID: 33745726926     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v12n02_07     Document Type: Review

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