Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability

Industrial Marketing Management

Volumn 40, Issue 1, 2011, Pages 162-174

  Trainor, Kevin J ^a   Rapp, Adam ^b   Beitelspacher, Lauren Skinner ^c   Schillewaert, Niels ^d  

^a CANISIUS COLLEGE   (United States)

^b CLEMSON UNIVERSITY   (United States)

^c CSB 271   (United States)

^d VLERICK BUSINESS SCHOOL   (Belgium)

Author keywords

Customer linking; E Marketing; Information technology; Market orientation; Marketing capabilities

Indexed keywords

EID: 79151475100     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.05.001     Document Type: Article

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