Capabilities and financial performance: The moderating effect of strategic type

Journal of the Academy of Marketing Science

Volumn 35, Issue 1, 2007, Pages 18-34

  Song, Michael ^a   Di Benedetto, C Anthony ^b   Nason, Robert W ^c  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

^b TEMPLE UNIVERSITY   (United States)

^c MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Firm capabilities; Market orientation; Miles Snow typology; Resource based view; Strategic type

Indexed keywords

EID: 66949166700     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-006-0005-1     Document Type: Article

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