Re-examining field sales unit performance. Insights from the resource-based view and dynamic capabilities perspective

European Journal of Marketing

Volumn 39, Issue 7-8, 2005, Pages 885-909

  Menguc, Bulent ^a   Barker, Tansu ^a  

^a BROCK UNIVERSITY   (Canada)

Author keywords

Canada; Compensation; Human capital; Resources; Sales; Sales performance

Indexed keywords

EID: 21244470749     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510601824     Document Type: Article

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