Utilization of new technologies: organizational adaptation to business environments

Journal of the Academy of Marketing Science

Volumn 35, Issue 2, 2007, Pages 259-269

  Kim, Namwoon ^a   Pae, Jae H ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b Associate Professor Ewha School of Business Ewha Womans University 52 Ewhayeodae gil Seodaemun gu   (South Korea)

Author keywords

Environmental turbulence; Organizational adaptation; Support from supplier; Utilization of technology

Indexed keywords

EID: 66949112900     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0032-6     Document Type: Article

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