Dimensions and outcomes of B2B relational exchange: A meta-analysis

Journal of Business and Industrial Marketing

Volumn 26, Issue 2, 2011, Pages 104-114

  Rajamma, Rajasree K ^a   Zolfagharian, Mohammad Ali ^b   Pelton, Lou E ^c  

^a FAIRFIELD UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

^c UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Business to business marketing; Exchange; Organizational performance; Relationship marketing

Indexed keywords

EID: 78751638537     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621111112285     Document Type: Article

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