Interfirm influence strategies in marketing channels

International Review of Retail, Distribution and Consumer Research

Volumn 7, Issue 3, 1997, Pages 249-262

  Molla, Alejandro ^a   Sanchez, Manuel ^a  

^a NONE

Author keywords

Channel relationships; Computer sector; Influence; Spain

Indexed keywords

EID: 85066227134     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/095939697343012     Document Type: Article

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