Manufacturer-supplier relationships. An empirical test of a model of buyer outcomes

Industrial Marketing Management

Volumn 31, Issue 5, 2002, Pages 411-420

  Janda, Swinder ^a   Murray, Jeff B ^b   Burton, Scot ^b  

^a KANSAS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ARKANSAS   (United States)

Author keywords

Cost; Quality; Relational; Relationships; Satisfaction

Indexed keywords

EID: 0036081151     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(01)00157-2     Document Type: Article

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