Sales drops from closing shops: Assessing the impact of store outlet closures on retail chain revenue

Journal of Marketing Research

Volumn 47, Issue 6, 2010, Pages 1025-1040

  Haans, Hans ^a   Gijsbrechts, Els ^a  

^a Department of Marketing ^*  (United States)

Author keywords

Outlet closure; Sales; Store formats; Store switching; Survey

Indexed keywords

EID: 78650409291     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.6.1025     Document Type: Article

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