Market entry and consumer behavior: An investigation of a Wal-Mart supercenter

Marketing Science

Volumn 25, Issue 5, 2006, Pages 457-476

  Singh, Vishal P ^a   Hansen, Karster T ^b   Blattberg, Robert C ^b  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Entry; Frequent shopper data; Retail competition; Wal Mart supercenter

Indexed keywords

EID: 33748525020     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0176     Document Type: Article

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