Understanding a two-sided coin: Antecedents and consequences of a decomposed product advantage

Journal of Product Innovation Management

Volumn 28, Issue 1, 2011, Pages 33-47

  Rijsdijk, Serge A ^a   Langerak, Fred ^b   Jan Hultink, Erik ^c  

^a ERASMUS UNIVERSITY   (Netherlands)

^b EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^c DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

AGGREGATE VIEWS; HIGH TECH COMPANIES; KNOWLEDGE PROCESS; NETHERLANDS; NEW PRODUCT; NEW PRODUCT PERFORMANCE; ONLINE SURVEYS; TWO-COMPONENT; TWO-PRODUCT;

INDUSTRY; TURBULENCE;

COMMERCE;

EID: 78650312166     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2010.00779.x     Document Type: Article

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