Understanding new product project performance

European Journal of Marketing

Volumn 40, Issue 11-12, 2006, Pages 1178-1193

  Pattikawa, Lenny H ^a   Verwaal, Ernst ^b   Commandeur, Harry R ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b ERASMUS UNIVERSITY   (Netherlands)

Author keywords

New products; Performance appraisal; Product development; Strategic marketing

Indexed keywords

EID: 33750465557     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610702768     Document Type: Article

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