How do enhanced and unique features affect new product preference? the moderating role of product familiarity

Journal of the Academy of Marketing Science

Volumn 35, Issue 1, 2007, Pages 53-62

  Zhou, Kevin Zheng ^a   Nakamoto, Kent ^b  

^a UNIVERSITY OF HONG KONG   (Hong Kong)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Enhanced features; Incongruity theory; Product familiarity; Unique features

Indexed keywords

EID: 55449122163     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-006-0011-3     Document Type: Article

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