Implicit personality theory in evaluation of brand extensions

Psychological Reports

Volumn 86, Issue 3 PART 1, 2000, Pages 807-818

  Flaherty, Karen E ^a,b   Pappas, James M ^a  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

^b Apartment 416 ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ARTICLE; CONSUMER; FEMALE; FINANCIAL MANAGEMENT; HUMAN; LEARNING; MALE; PERSONALITY; PSYCHOLOGICAL ASPECT; PSYCHOTHERAPY; STUDENT;

ADULT; CONSUMER SATISFACTION; FEMALE; GENERALIZATION (PSYCHOLOGY); HUMANS; MALE; MARKETING OF HEALTH SERVICES; PERSONALITY; STUDENTS; TRANSFERENCE (PSYCHOLOGY);

EID: 0034202836     PISSN: 00332941     EISSN: 1558691X     Source Type: Journal    
DOI: 10.2466/pr0.2000.86.3.807     Document Type: Article

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