Affective cues and brandextension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad

Psychology and Marketing

Volumn 23, Issue 7, 2006, Pages 597-616

  Nan, Xiaoli ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

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EID: 33745794913     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20148     Document Type: Review

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