Vertical brand extensions: Current research and managerial implications

Journal of Product & Brand Management

Volumn 5, Issue 6, 1996, Pages 24-37

  Kim, Chung K ^a   Lavack, Anne M ^a  

^a Gina Cody School of Engineering and Computer Science   (Canada)

Author keywords

Brand extensions; Brand image; Management

Indexed keywords

EID: 84986172550     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429610152813     Document Type: Article

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