Smooth sailing?: Passengers' assessment of cruise brand equity

Journal of Travel and Tourism Marketing

Volumn 27, Issue 7, 2010, Pages 649-675

  Douglas, Alecia C ^a   Mills, Juline E ^b   Phelan, Kelly Virginia ^c  

^a AUBURN UNIVERSITY   (United States)

^b UNIVERSITY OF NEW HAVEN   (United States)

^c TEXAS TECH UNIVERSITY   (United States)

Author keywords

Brand equity; Branding; Cruise line industry

Indexed keywords

EID: 78649419609     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2010.519300     Document Type: Article

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