A Profile of Adopters and Non-adopters of eCommerce in SME Professional Service Firms

Australasian Marketing Journal

Volumn 13, Issue 1, 2005, Pages 36-48

  McCole, Patrick ^a   Ramsey, Elaine ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Electronic commerce; Professional service firms; SMEs

Indexed keywords

EID: 34047206382     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(05)70066-5     Document Type: Article

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