From market entry to new product development in China: Environmental Systems Controls

Journal of Product and Brand Management

Volumn 14, Issue 2, 2005, Pages 119-122

  Pitta, Dennis ^a  

^a UNIVERSITY OF BALTIMORE   (United States)

Author keywords

China; International marketing; New products; Product development

Indexed keywords

EID: 18144424840     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510592608     Document Type: Article

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