Managing global accounts

Harvard Business Review

Volumn 85, Issue 9, 2007, Pages

  Yip, George S ^a,b   Bink, Audrey J M ^c  

^a CAPGEMINI   (France)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

^c Uxbridge College

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCIAL PHENOMENA; ECONOMIC ASPECT; INTERNATIONAL COOPERATION; ORGANIZATION AND MANAGEMENT; REVIEW; UNITED STATES;

COMMERCE; ECONOMIC COMPETITION; EFFICIENCY, ORGANIZATIONAL; INTERNATIONALITY; UNITED STATES;

EID: 34548607776     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (2)

1. See George S. Yip, G. Tomas M. Hult, and Audrey J.M. Bink. "StaticTriangular Simulation as a Methodology for International Strategic Management Research," in Research Methodology in International Strategy and Management, vol. 4, ed. David J. Ketchen and Donald D. Bergh (Elsevier JAI, forthcoming 2007).
2. David B. Montgomery and George S. Yip, "The Challenge of Global Customer Management," Marketing Managements, no. 4 (Winter 2000): 22-29.