Blogger-centric contextual advertising

Expert Systems with Applications

Volumn 38, Issue 3, 2011, Pages 1777-1788

  Fan, Teng Kai ^a   Chang, Chia Hui ^a  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

Author keywords

Information retrieval; Language model; Machine learning; Marketing; Online advertising; Text mining

Indexed keywords

BLOGGERS; CONTEXTUAL ADVERTISINGS; LANGUAGE MODEL; LONG TAIL; MACHINE-LEARNING; MARKETING CHANNELS; ONLINE ADVERTISING; TEXT MINING; TEXT MINING TECHNIQUES; WEB ADVERTISING;

COMPUTATIONAL LINGUISTICS; DATA MINING; INFORMATION RETRIEVAL; INTERNET; LEARNING SYSTEMS; MARKETING; NATURAL LANGUAGE PROCESSING SYSTEMS; WORLD WIDE WEB;

BLOGS;

EID: 78049530130     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2010.07.105     Document Type: Article

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