Group-based inference approach to customized marketing on the web - integrating clustering and association rules techniques

Proceedings of the Hawaii International Conference on System Sciences

Volumn , Issue , 2000, Pages 159-

  Lai, Hsiangchu ^a   Yang, Tzyy Ching ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

DATA ACQUISITION; DATA MINING; ELECTRONIC COMMERCE; INFERENCE ENGINES; MARKETING; PROBLEM SOLVING;

ASSOCIATION RULES; CLUSTERING TECHNIQUE; CUSTOMIZED MARKETING; GROUP BASED INFERENCE; USER PROFILE;

WORLD WIDE WEB;

EID: 0033875669     PISSN: 10603425     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (0)