Fuzzy Web Ad Selector Based on Web Usage Mining

IEEE Intelligent Systems

Volumn 18, Issue 6, 2003, Pages 62-69

  Bae, Sung Min ^a   Park, Sang Chan ^a   Ha, Sung Ho ^b  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

^b Kyungpook National University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

COSTS; CUSTOMER SATISFACTION; DATA COMMUNICATION SYSTEMS; DATA MINING; DATA REDUCTION; ELECTRONIC COMMERCE; FUZZY SETS; MARKETING; ONLINE SYSTEMS;

CLUSTERING ANALYSIS; CUSTOMER RELATIONSHIP MANAGEMENT; FUZZY RULES;

WEBSITES;

EID: 0346265968     PISSN: 10947167     EISSN: None     Source Type: Journal    
DOI: 10.1109/MIS.2003.1249171     Document Type: Review

References (9)

1. C. Allen, D. Kania, and B. Yaeckel, Internet World Guide to One-To-One Web Marketing, John Wiley & Sons, 1998.
2. J. Peppard, "Customer Relationship Management (CRM) in Financial Services," European Management J., vol. 18, no. 3, June 2000, pp. 312-327.
3. J. Srivastava et al., "Web Usage Mining: Discovery and Applications of Usage Patterns from Web Data," SIGKDD Explorations, vol. 1, no. 2, Jan. 2000, pp. 12-23.
4. R. Kosala and H. Blockeel, "Web Mining Research: A Survey," SIGKDD Explorations, vol. 2, no. 1, July 2000, pp. 1-15.
5. R.R. Yager, "Targeted E-Commerce Marketing Using Fuzzy Intelligent Agents," IEEE Intelligent Systems, vol. 15, no. 6, Nov./Dec. 2000, pp. 42-45.
6. R. Cooley, B. Mobasher, and J. Srivastava, "Data Preparation for Mining World Wide Web Browsing Patterns," Int'l J. Knowledge and Information Systems, vol. 1, no. 1, Feb. 1999, pp. 5-32.
7. C.C. Lee, "Fuzzy Logic in Control Systems: Fuzzy Logic Controller - Part I, Part II," IEEE Trans. Systems, Man, and Cybernetics, vol. 20, no. 2, Mar./Apr. 1990, pp. 404-435.
8. E. Cox, The Fuzzy Systems Handbook: A Practitioner's Guide to Building, Using, and Maintaining Fuzzy Systems, AP Professional, 1994.
9. M. Ma, A. Kandel, and M. Friedman, "A New Approach for Defuzzification," Fuzzy Sets and Systems, vol. 111, no. 3, May 2000, pp. 351-356.