Messages in the medium: an experimental investigation of Web advertising effectiveness and attitudes toward Web content

Proceedings of the Hawaii International Conference on System Sciences

Volumn , Issue , 2000, Pages 157-

  Parsons, Jeffrey ^a   Gallagher, Katherine ^a   Foster, K Dale ^a  

^a MEMORIAL UNIVERSITY OF NEWFOUNDLAND   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

DATA COMMUNICATION SYSTEMS; DATA PROCESSING; DATA STRUCTURES; MARKETING;

WEB ADVERTISING; WEB CONTENT;

WORLD WIDE WEB;

EID: 0033872168     PISSN: 10603425     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (0)