Learning to advertise

Proceedings of the Twenty-Ninth Annual International ACM SIGIR Conference on Research and Development in Information Retrieval

Volumn 2006, Issue , 2006, Pages 549-556

  Lacerda, Anísio ^a   Cristo, Marco ^a   Gonçalves, Marcos André ^a   Fan, Weiguo ^b   Ziviani, Nivio ^a   Ribeiro Neto, Berthier ^a,c  

^a FEDERAL UNIVERSITY OF MINAS GERAIS   (Brazil)

^b State University   (United States)

^c Google Inc   (Brazil)

Author keywords

Genetic programming; Web advertising

Indexed keywords

FUNCTION EVALUATION; MARKETING; PARAMETER ESTIMATION; PROBLEM SOLVING; WEBSITES; GENETIC PROGRAMMING; QUERY PROCESSING; REAL TIME SYSTEMS;

GENETIC PROGRAMMING; RANKING FUNCTIONS; WEB ADVERTISING; WEB MONETIZATION STRATEGY;

LEARNING SYSTEMS;

AVERAGE PRECISION; RANKING ESTIMATIONS; WEB ADVERTISING;

EID: 33750344115     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1148170.1148265     Document Type: Conference Paper

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