Evaluation of salesforce size and productivity through efficient frontier benchmarking

Marketing Science

Volumn 15, Issue 4, 1996, Pages 301-320

  Horsky, Dan ^a   Nelson, Paul ^a  

^a NONE

Author keywords

Benchmarking; Frontier estimation; Salesforce

Indexed keywords

EID: 0030299446     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.15.4.301     Document Type: Article

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