COSTA: Contribution optimizing sales territory alignment

Marketing Science

Volumn 17, Issue 3, 1998, Pages 196-213

  Skiera, Bernd ^a   Albers, Sönke ^a  

^a UNIVERSITY OF KIEL   (Germany)

Author keywords

Forecasting; Industrial marketing; Salesforce research

Indexed keywords

EID: 0032218128     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.17.3.196     Document Type: Article

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