Industrial buyers' perceptions of industrial salespersons

Journal of Business and Industrial Marketing

Volumn 18, Issue 1, 2003, Pages 40-58

  Stafford, Thomas F ^a   Royne Stafford, Marla ^a  

^a UNIVERSITY OF MEMPHIS   (United States)

Author keywords

Buyers; Perception; Selling; Stereotyping

Indexed keywords

EID: 0242361059     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620310458633     Document Type: Article

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