Perceived risk and outcome differences in multi-level service relationships

Journal of Services Marketing

Volumn 16, Issue 2, 2002, Pages 143-157

  Macintosh, Gerrard ^a  

^a NORTH DAKOTA STATE UNIVERSITY   (United States)

Author keywords

Outcomes; Perception; Relationship marketing; Risk; Service

Indexed keywords

EID: 84986065214     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040210422682     Document Type: Article

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