Understanding multi-channel banking customers

Journal of Business Research

Volumn 63, Issue 11, 2010, Pages 1215-1221

  Cortiñas, Mónica ^a   Chocarro, Raquel ^a   Villanueva, María Luisa ^a  

^a PUBLIC UNIVERSITY OF NAVARRE   (Spain)

Author keywords

Entropy; Financial services; Latent class regression; Multi channel behavior

Indexed keywords

EID: 77956877973     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.10.020     Document Type: Article

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