Single versus multiple channel strategies: Typologies and drivers

Service Industries Journal

Volumn 23, Issue 2, 2003, Pages 31-46

  Easingwood, Chris ^a   Coelho, Filipe ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF COIMBRA   (Portugal)

Author keywords

[No Author keywords available]

Indexed keywords

DISTRIBUTION SYSTEM; FINANCIAL SERVICES; RETAILING; SERVICE SECTOR;

EID: 0037341102     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/02642060412331300872     Document Type: Article

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