Exploring place image: Formation and measurement

Place Branding and Public Diplomacy

Volumn 6, Issue 2, 2010, Pages 145-155

  Stachow, Grazyna ^a   Hart, Cathy ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

consumer perceptions; customer experience; retail; town centre image

Indexed keywords

EID: 77956308308     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2010.13     Document Type: Article

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