The role of ordinary evaluations in the market for popular culture: Do consumers have "good taste"?

Marketing Letters

Volumn 16, Issue 2, 2005, Pages 75-86

  Holbrook, Morris B ^a  

^a Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Consumer tastes; Expert judgments; Mass audiences; Motion pictures; Ordinary evaluations; Popular appeal; Professional critics

Indexed keywords

EID: 25644432023     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-005-2774-6     Document Type: Article

References (31)

1. Baron, Reuben M., and David A. Kenny. (1986). "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology 51(December), 1173-1182.
2. Basuroy, Suman, Subimal Chatterjee, and S. Abraham Ravid. (2003). "How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets," Journal of Marketing 67 (October), 103-117.
3. Bayley, Stephen. (1991). Taste: The Secret Meaning of Things. New York: Pantheon.
4. Bourdieu, Pierre. (1983). "The Field of Cultural Production, Or: The Economic World Reversed," Poetics 12, 311-356.
5. Bourdieu, Pierre. (1984). Distinction: A Social Critique of the Judgement of Taste. Cambridge: Harvard U. Press.
6. Bourdieu, Pierre. (1986). "The Production of Belief : Contribution to an Economy of Symbolic Goods." In Richard Collins et al. (eds.), Media, Culture and Society: A Critical Reader, London: Sage Publications, pp. 131-163.
7. Bourdieu, Pierre. (1993). The Field of Cultural Production: Essays on Art and Literature, (ed.) Randal Johnson. New York: Columbia U. Press.
8. Brantlinger, Patrick. (1983). Bread & Circuses: Theories of Mass Culture As Social Decay. Ithaca: Cornell U. Press.
9. Charters, Stephen, and Simone Pettigrew. (2005). '"I Like It, But How Do I know if It's Any Good?': Quality and Preference in Wine Consumption," Journal of Research for Consumers Issue 5, on-line @ www.jrconsumers.com.
10. Craddock, Jim. (2002). VideoHound's Golden Movie Retriever. Farmington, MI: Gale.
11. Ebert, Roger. (2002). Roger Ebert's Movie Yearbook 2003. Kansas City, MO: Andrews McMeel Publishing.
12. Eliashberg, Jehoshua, and Steven M. Shugan. (1997). "Film Critics: Influencers or Predictors?" Journal of Marketing 61(April), 68-78.
13. Hirschman, Elizabeth C., and Andrew Pieros, Jr. (1985). "Relationships Among Indicators of Success in Broadway Plays and Motion Pictures," Journal of Cultural Economics 9(June), 35-63.
14. Holbrook, Morris B. (1999). "Popular Appeal versus Expert Judgments of Motion Pictures," Journal of Consumer Research 26(September), 144-155.
15. Holbrook, Morris B. (2003). "Perish Or Publish: On the Cultivation of Bad Taste and Surviving Your Fifteen Minutes of Fame," Working Paper, Graduate School of Business, Columbia U.
16. Holbrook, Morris B., and Rajeev Batra. (1987). "Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising," Journal of Consumer Research 14 (December), 404-420.
17. Holbrook, Morris B., Kathleen T. Lacher, and Michael S. LaTour. (2003). "Popular Appeal Versus the Evaluations of Ordinary Consumers and Critical Experts: An Illustration Based on Musical Recordings of 'My Funny Valentine,'" Working Paper, Graduate School of Business, Columbia U.
18. Jackson, Sally. (1992). Message Effects Research. New York: Guilford Press.
19. Maltin, Leonard. (2002). Leonard Maltin's Movie & Video Guide: 2003 Edition. New York: Plume.
20. Martin, Mick, and Marsha Porter. (2002). Video & DVD Guide 2003. New York: Ballantine Books.
21. Olney, Thomas J., Morris B. Holbrook, and Rajeev Batra. (1991). "Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time," Journal of Consumer Research 17(March), 440-453.
22. Pedhazur, Elazar J. (1982). Multiple Regression in Behavioral Research: Explanation and Prediction, Second Edition. New York: Holt, Rinehart and Winston.
23. Ravid, S. Abraham. (1999). "Information, Blockbusters, and Stars: A Study of the Film Industry," Journal of Business 72(4), 463-492.
24. Ross, Andrew. (1989). No Respect: Intellectuals & Popular Culture. New York: Routledge.
25. Schindler, Robert M., Morris B. Holbrook, and Eric A. Greenleaf. (1989). "Using Connoisseurs to Predict Mass Tastes," Marketing Letters 1(1), 47-54.
26. Strinati, Dominic. (1995). An Introduction to Theories of Popular Culture. London: Routledge.
27. TV Guide. (2002). TV Guide Film & Video Companion: Compiled By the Editors of TV Guide Online's Cinebooks Database. New York: Friedman/Fairfax.
28. Twitchell, James B. (1992). Carnival Culture: The Trashing of Taste in America. New York: Columbia U. Press.
29. Walker, John (ed.). (2002). Halliwell's Film & Video Guide 2003, 18th Edition. New York: HarperResource.
30. Wallace, W. Timothy, Alan Seigerman, and Morris B. Holbrook. (1993). "The Role of Actors and Actresses in the Success of Films: How Much Is a Movie Star Worth?" Journal of Cultural Economics 17(June), 1-27.
31. Zolberg, Vera L. (1990). Constructing a Sociology of the Arts. Cambridge: Cambridge U. Press.