Does the online channel pay? A comparison of online versus offline information search on physical store spend

International Review of Retail, Distribution and Consumer Research

Volumn 20, Issue 4, 2010, Pages 397-410

  Sands, Sean ^a   Ferraro, Carla ^a   Luxton, Sandra ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

in store behaviour; online information search; retail channel; retailing

Indexed keywords

EID: 77955531979     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593969.2010.504006     Document Type: Article

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