Structure, people and process challenges of multichannel marketing: Insights from marketers

Journal of Database Marketing and Customer Strategy Management

Volumn 16, Issue 3, 2009, Pages 197-206

  Valos, Michael J ^a  

^a DEAKIN UNIVERSITY   (Australia)

Author keywords

Digital marketing; Multichannel marketing; Qualitative research; Strategy implementation; Strategy typologies

Indexed keywords

EID: 70349268208     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2009.21     Document Type: Article

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