Customer advocacy and the impact of B2B loyalty programs

Journal of Business & Industrial Marketing

Volumn 24, Issue 1, 2008, Pages 3-13

  Lacey, Russell ^a   Morgan, Robert M ^b  

^a UNIVERSITY OF NEW ORLEANS   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

Customer retention; Loyalty schemes; Relationship marketing

Indexed keywords

EID: 57849101611     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620910923658     Document Type: Article

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