Applying knowledge management to project marketing in a demanding technology transfer project: Convincing the industrial customer over the knowledge gap

Industrial Marketing Management

Volumn 38, Issue 2, 2009, Pages 228-236

  Lehtimäki, Tuula ^a   Simula, Henri ^b   Salo, Jari ^a  

^a UNIVERSITY OF OULU   (Finland)

^b AALTO UNIVERSITY   (Finland)

Author keywords

Buyer seller relationship; Case study; Core knowledge; Customer commitment; Industrial products; Knowledge management; Process technology; Project marketing; Project specific knowledge

Indexed keywords

EID: 61449115706     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.12.008     Document Type: Article

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