Purchasing higher-value, higher-price offerings in business markets

Journal of Business-to-Business Marketing

Volumn 17, Issue 1, 2010, Pages 29-61

  Anderson, James C ^a   Wynstra, Finn ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Business marketing; Purchasing; Value ambiguity; Value based pricing

Indexed keywords

EID: 77149127749     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1080/10517120903000363     Document Type: Article

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