Implementing relationship marketing: Supermarkets' perspectives

Marketing Intelligence and Planning

Volumn 28, Issue 5, 2010, Pages 582-599

  Whyatt, Georgina ^a   Koschek, Ralph ^b  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

^b Fresh Start Bakeries   (Germany)

Author keywords

Customer loyalty; Germany; Retailing; Supermarkets, Relationship marketing; United Kingdom

Indexed keywords

EID: 77955286193     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501011066519     Document Type: Article

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