Modelling of customer retention in multi-format retailing

International Review of Retail, Distribution and Consumer Research

Volumn 12, Issue 3, 2002, Pages 281-296

  Arrondo, Elvira ^a   Berné, Carmen ^b   Múgica, Jose M ^c   Rivera, Pilar ^b  

^a Eroski Group   (Spain)

^b UNIVERSITY OF ZARAGOZA   (Spain)

^c PUBLIC UNIVERSITY OF NAVARRE   (Spain)

Author keywords

Behavioural Loyalty; Cognitive Antecedents; Customer Satisfaction; Multi FORMAT Retailing; Structural Loyalty

Indexed keywords

EID: 39149083626     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960210139634     Document Type: Article

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